Question 3 of evaluation

        QUESTION THREE

      What kind of media institution (publisher) might distribute your media product and why?

My magazine being a rock magazine might fall into the hands of either, publishers that like a challenge and take on something completely new, Or publishers that prefer to stay with what they already know. For example, Q magazine publishers known as Bauer already deals with the rock genre and would therefore either take on my magazine because it is within the same league, or dismiss it because of the why it presents itself. However, there are other publishers who take on a range of magazines for a good cause and thus would like to expand into something completely different. Something different in the eyes of some publishers are a good way to get their name out there as it demonstrated the need to be original and different. Expanding into different markets may not be easy, But having advanced into different fields are not necessarily a bad thing.

So who is Bauer?Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognized and rewarded as being industry innovators.Their business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Their wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.Bauer magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within their portfolio.